Remember that old saying — “You can’t judge a book by its cover”? Well, it’s just not true. You can judge a book by its cover, and you should.
Most covers I see for self-published authors are terrible. Covers are the #1 most important thing when it comes to selling a book. Yes, it’s even more important than writing a good book, because when it comes to finding new fans, they will gravitate towards a cover first and then they will read your book. This is not to discount writing a killer book as a self-published author, because people will only stick around and become fans if you write an excellent book, but getting a great cover is the easiest thing you can do right now to increase your sales. It’s important to tailor your covers to your genre. Go to the Amazon top 100 in your genre and see what kind of covers are selling, then model your cover to that. It’s the easiest way to ensure that your readers will know what kind of book they are buying, and to make sure the right readers buy, to maximize sell through. If you follow this, you will have a solid road map for creating a writing career that works for you. I know it seems daunting now, but the best part about having information is that you can synthesize it and figure out how to make it work for you.